By Peter Kaptein
Find Googles summary of the keynotes of day one here.
The Google IO keynotes, a brief overview.
- Apple bashing – Especially today, Apple has been getting some negative traction by Google.
- The lack of openness of the Apple Mobile platform (iPad / iPhone) where Android – according to Google – is an open platform
- The lack of support for plugins like Flash by Apple, where Android does support Flash and delivers it as part of their system.
- The lack of multitasking on the (older version of) the iPhone and the iPad, where Android is multi-tasking
- The (apparently) more complex way to synchronize data between the iPhone and the computer than via the new Android 2.2 OS, where Android uses “this new thing… … oh yeah: the web!”
- Freedom of choice with the Android platform: for hardware and telco’s.
- A “Transparant devices” approach – Where each Google device and Google software is able to link and synchronize with other devices
- Opening sites from the browser to the phone via the connection these devices have due to your login on both
- Using the phone as a remote for the car (shown in a brief demo after the keynote of Thursday) and everything in the car (navigation, locks)
- Managing Android applications for the phone in the browser
- Backing up data per application to the cloud, so that they become available for all your devices
- Google Television – Where the web and TV are integrated, offering Google search in the TV-schedules and possibilities to switch between web and TV content.
- HTML5 – Showing the possibilities of CSS3 and HTML5
- The use of speech recognition and text to speech – the integration of these services become more clear
- Google Wave – Announcing the opening of the platform for other developers.
- Android 2.2 – FroYo – more speed, more performance, Flash 10.1
What Google showed new in my opinion is:
- “Transparant devices” – An integrated cross-platform system. Using your login / username you can see all devices you use and connect to them via websites, other devices (very likely) and make them interact with each other
- The war is on with Apple – Google is openly challenging Apple. Showing off with their working together with Adobe and the puns thrown at the iPad and iPhone.
- Google is extending their reach as a advertisement platform via Google TV – Very likely the move to TV will increase their reach for advertisers and increase their revenue.
I am curious to see how Apple will respond.